Service Design

Imagine every product as having a “weight” of environmental impact, arising from its production, transport, use, and disposal. The principle of “lightness” says a sustainable approach needs to addresses all these relationships, not just the “end-of-pipe” product.

Technological development is not autonomous, nor inevitable. A focus on human judgement and collective action should inform our design actions as a society, so that we are actively deciding how technology should change the world, rather that just assuming that it does.

Capabilities associated with design shouldn’t be limited to designers, but should be practiced by a wider range of professionals working to solve a broader range of problems.